Visual Storytelling in Portfolio Design

Visual Storytelling Is....

• uses geometry, text, reading; conveys a message, evokes particular emotions, or drives you to action.

• uses images, layout, and spatial elements; conveys a message, evokes particular emotions, or drives you to action.

• uses images, layout, and spatial elements on a video screen show who/what a character is

• uses images, layout, and spatial elements to show a design with lots of props

What does a story do?

• A story is read in a book.

• A story drives the action.

• A story is a platform to attract your attention.

• A story captures attention, evokes emotion, and guides the audience through an experience. 

How do magazines catch your eye, engage readers, or sell? 

• Direct marketing

• Big headlines

• Beautiful photos

• Loads of text copy

List 3 elements you would expect to find in a magazine or portfolio layout?

How do you build a narrative structure?

• Each project will tell its own story like a separate article in a magazine - introduction, process, conclusion.

• The whole portfolio will tell a story like a magazine and include an introduction, CV, process, conclusion.

• Each project will tell its own story like a separate article in a magazine - ad include contents, introduction, finished drawings and renders, conclusion.

• Each project will tell its own story like a separate article in a magazine -and include introduction, list of projects, skills, final renders and photos, conclusion.

Which of the following is NOT a reason why storyboards are used in planning?

• As a starting point for any creative media project
• To show what the layout will look like

• To collect polished samples, materials and content

• As a reminder of possible styles

A storyboard is a rough sketch or drawing of what a final layout design should look like

• True

• False

Benefits of visual storytelling

• Slows down audience engagement

• Confuses the audience with complex visuals

• Makes people more interested and involved quickly

• Requires extensive reading and searching