Marketing EOPA Review 2

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• Email

• Mail

• Message

• Post

MM: Which is the most effective method for a manager to communicate a policy change? Mark only one oval.

• staff meeting

• employee handbook

• bulletin board

• company-wide meeting

MM: Which situation indicates manager training is needed? Mark only one oval.

• changes in supply and demand

• increase in sales

• decrease in sales tax

• changes in job function

IM: Using telephone surveys to learn about products used in a consumer’s household is an example of Mark only one oval.

• Idea generation

• Sales inquiries

• Market research

• Concept design

E: Which management function involves assigning responsibility, establishing working relationships, hiring staff, and directing the work of employees? Mark only one oval.

• planning

• researching

• organizing

• controlling

MM: Why must employees be able to explain business policies to customers? Mark only one oval.

• employees need to appear superior to customers

• employees need to feel competent

• customers struggle with understanding the policies

• the policies are not always evident to customers

MM: The way employees treat customers affects the businesses' Mark only one oval.

• inventory

• capital

• image

• cost

MM: Which is a method of boosting employee morale? Mark only one oval.

• Encouraging employees to keep work-related conversations to a minimum

• Building a culture of trust

• Singling out and rewarding employees for good work

• Recognizing and rewarding employees who perform personal favors

The overall purpose of the American with Disabilities Act (ADA) is to:

• Make it possible for qualified individuals with disabilities to get and keep jobs

• Prevent businesses from asking job applicants about their disabilities

• Require businesses to modify their facilities to accommodate those with disabilities

• Require businesses to employ applicants with physical and/or mental disabilities

Management ensures equitable opportunities for employees by:

• Developing policies

• Training some employees and not others

• Providing a hostile work environment

• Communicating partial information