Marketing & the Food Industry – Final Assessment

Which of the following is NOT a presentation mix?

• Size

• Furniture

• Television

• Color scheme

Which of the following is the definition of a market?

• A. A group of people who desire certain products and services

• B. A large group of people who desire certain products and services

• C. A small group of people who desire certain products and services

• D. An average group of people who desire certain products and services

Which of the following is NOT a market trend?

• A. Attitudes about food

• B. Service

• C. Aesthetics

• D. Internet social networking sites

Which of the following is an example of a SWOT analysis strength?

• Outgrowing facilities

• Unique product market

• Entire production process done in-house

• High quality products

Which of the following is NOT a SWOT analysis opportunity?

• Expanding more globally

• Unique product marketing

• Incorporating new online technologies

• Increasing area of products

Which of the following is NOT a segment of an operation?

• Value segmentation

• Demographic segmentation

• Geographic segmentation

• Product usage segmentation

Which of the following is NOT one of the ways to differentiate an operation?

• Product

• Physical appearance

• Service

• Advertising

Which of the following is an example of a company’s promotional mix?

• Advertising

• Product

• Physical appearance

• Image

Which of the following is NOT an example of premiums?

• Pens

• Cups

• 25 percent sale

• T-shirts

Which of the following is NOT an example of a sales promotion material?

• Signage

• Point-of-purchases (POP) material

• Bringing in celebrities

• Merchandising material