Marketing & the Food Industry – Final Assessment
Authored by KRISTAN LYONS
Hospitality and Catering
9th Grade
Used 13+ times
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15 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a presentation mix?
Size
Furniture
Television
Color scheme
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is the definition of a market?
A. A group of people who desire certain products and services
B. A large group of people who desire certain products and services
C. A small group of people who desire certain products and services
D. An average group of people who desire certain products and services
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a market trend?
A. Attitudes about food
B. Service
C. Aesthetics
D. Internet social networking sites
4.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Which of the following is an example of a SWOT analysis strength?
Outgrowing facilities
Unique product market
Entire production process done in-house
High quality products
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a SWOT analysis opportunity?
Expanding more globally
Unique product marketing
Incorporating new online technologies
Increasing area of products
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT a segment of an operation?
Value segmentation
Demographic segmentation
Geographic segmentation
Product usage segmentation
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the ways to differentiate an operation?
Product
Physical appearance
Service
Advertising
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