Test

What is the primary purpose of the open, minimalist design in Apple Stores?

• To reduce maintenance costs

• To promote self-exploration and focus on products

• To limit customer interaction

• To reduce the number of employees needed

How does the Genius Bar enhance the customer experience in Apple Stores?

• By offering customers a place to buy accessories

• By creating a separate space for customer support and assistance

• By limiting the time customers spend in-store

• By requiring appointments only for new customers

Which of the following is a key material used in Apple Stores to signal brand quality?

• Plastic fixtures

• High gloss vinyl surfaces

• Oak tables and stone floors

• Carpeted floors

How does Apple’s servicescape differentiate it from competitors?

• Through its luxurious furniture and closed-off layout

• By using vibrant colors and loud music

• By limiting access to high-end customers only

• By offering various zones for different customer needs

What role does the natural lighting and transparent storefront play in Apple’s service environment?

• It creates an inviting, open, and approachable atmosphere.

• It emphasizes the exclusivity of the store.

• It reduces electricity costs.

• It highlights the products by isolating them from the outside world.