Market Research Quiz

What is the primary purpose of market research?

• To increase product prices

• To understand customer needs

• To eliminate competitors

• To develop new policies

Which type of research involves collecting new data directly from sources?

• Secondary research

• Primary research

• Qualitative research

• Quantitative research

Primary research is considered more:

• Expensive and time-consuming

• Inexpensive and fast

• Generalized

• Inaccurate

A key disadvantage of secondary research is:

• It provides customized data

• It may be outdated

• It is too costly

• It always lacks reliability

Which of the following is a principle of marketing for profit businesses?

• Service orientation

• Transparency

• Customer orientation

• Public engagement

Market research helps businesses:

• Ignore competitor activities

• Understand market demand

• Increase production costs

• Lower employee salaries

Secondary research is:

• Always preferred over primary research

• More resource-intensive than primary research

• Faster and cost-effective

• The same as primary research

Non-profit organizations focus on:

• Profitability

• Customer satisfaction only

• Social impact

• Reducing production costs

Which of the following is a primary research method?

• Online articles

• Surveys and interviews

• Government publications

• Industry reports

Non-profit marketing aims to:

• Increase profit margins

• Serve the public interest

• Eliminate competition

• Decrease transparency