Online Advertising Quiz

Which type of pricing is most likely to be used when targeting a specific audience segment?

• PPC

• PPI

• CPTM

• Performance-based

Which of the following is NOT typically considered quantitative online data?

• Site visits

• Impressions

• User reviews

• Click-through rate

Which organization is involved in creating standards and policies for online metrics?

• Google Analytics

• Interactive Advertising Bureau (IAB)

• Facebook

• Moat Analytics

The term CPTM stands for:

• Cost per Targeted Marketing

• Cost per Targeted Thousand Impressions

• Cost per Thousand Clicks

• Cost per Thousand Mentions

Which of the following is NOT a standard metric used in online advertising?

• Impressions

• Page Views

• Click-ons

• Time-of-Day

Dynamic pricing uses which of the following to determine price per impression?

• Pre-set rates

• Real-time bidding (RTB)

• Subscription model

• Manual adjustments

In PPC advertising, the advertiser pays for:

• Every 1000 impressions

• Each click-through from their ad

• Each impression regardless of clicks

• Every time an ad is displayed

What is the main difference between CPM and CPTM?

• CPM targets a specific audience, while CPTM does not.

• CPTM targets a specific audience, while CPM does not.

• CPTM is for video ads only.

• CPM is based on clicks rather than impressions.

What does the term 'Hybrid Pricing' imply in online advertising?

• A combination of PPI and PPC models

• A mix of impression-based and performance-based billing

• A pricing model used only for social media ads

• A cost per interaction model

One of the main issues with server-based analytics is:

• Inability to measure impressions

• Prone to bot fraud

• It cannot track user demographics

• Does not provide real-time data