Mr. L Market research quizziz

How many steps are in the marketing research process?

• four

• three

• six

• five

What are the two main types of data?

• primary and secondary data

• fiction and nonfiction

• technical and modern

• formal and informal

Determining how difficult the project is to accomplish and how capable a team is of achieving it is known as which of the following?

• budget analysis

• project analysis

• skills analysis

• personal analysis

Focus groups, projective techniques and in-depth interviews are which type of research?

• quantitative

• internal

• external

• qualitative

Which type of data is collected first?

• secondary

• informal

• nonfiction

• modern

Age, gender, income and education level are examples of __________ information.

• industrious

• demographics

• dependent

• projective

Which term describes the degree to which the research measures what it should be measuring?

• relevance

• accuracy

• reliability

• validity

Which term describes the measure of the consistency of the results when repeating the research?

• accuracy

• relevance

• validity

• reliability

The specific group of consumers to whom a company aims the selling of its products or services is known as which of the following?

• target market

• focus groups

• population

• respondents

Using a subset of the population to make generalizations about a topic is known as which of the following?

• casual research

• precreening

• sampling

• exploratory research