C10 (SMCM)_Social Media Analytics Quiz

What is the primary purpose of social media in marketing research?

• To understand consumer behavior

• To create viral content

• To develop mobile applications

• To increase social media followers

What type of research involves collecting data specifically for the research purpose at hand?

• Qualitative research

• Tertiary research

• Primary research

• Secondary research

What does social monitoring track?

• Mentions of specific words or phrases

• Customer demographics

• Website traffic

• Sales figures

Which of the following is a characteristic of social listening?

• It focuses solely on brand mentions

• It only tracks negative comments

• It is proactive

• It is reactive

What percentage of social media users expect a response from companies within 24 hours?

• 90%

• 84%

• 75%

• 67%

What is the main focus of sentiment analysis?

• Understanding emotional tone

• Tracking website traffic

• Analyzing sales data

• Measuring brand awareness

Which tool is commonly used for content analysis?

• Brandwatch

• MonkeyLearn

• Hootsuite

• NVivo

What does netnographic research primarily study?

• Consumer purchasing behavior

• Cultural practices in physical settings

• Online communities and interactions

• Market trends in retail

What is the purpose of using social listening tools?

• To create advertisements

• To monitor social media trends

• To track competitor sales

• To analyze customer feedback

What is a key difference between sentiment analysis and content analysis?

• Sentiment analysis is qualitative, while content analysis is quantitative.

• Sentiment analysis is used for brand monitoring, while content analysis is not.

• Sentiment analysis focuses on themes, while content analysis focuses on emotions.

• Sentiment analysis categorizes text, while content analysis identifies patterns.