Intro.Digital Marketing

What are the disadvantages of Online Public Relations ?

• Reputation risk

  
  

• Brand enhancement and protection

• Cost

• Search engine optimisation

What Is The Process of Affiliate Marketing ?

• 1. 1. Visitor PC

  2. 2. Visit

  3. 3. Commission fee

  4. 4. Click

  5. 5. Tracking software

  6. 6. Re-direct

  7. 7. Affiliate Site

  8. 8. Merchant software

• 1. 1. Visit

  2. 2. Visitor PC

  3. 3. Affiliate site

  4. 4. Re-direct

  5. 5. Tracking software

  6. 6. Click

  7. 7. Merchant software

  8. 8. Commission fee

• 1. 1. Visitor PC

  2. 2. Tracking software

  3. 3. Affiliate site

  4. 4. Click

  5. 5. Visit

  6. 6. Re-direct

  7. 7. Merchant software

  8. 8. Commission fee

• 1. 1. Visitor PC

  2. 2. Visit

  3. 3. Affiliate site

  4. 4. Click

  5. 5. Tracking software

  6. 6. Re-direct

  7. 7. Merchant software

  8. 8. Commission fee

What does SEO stand for?

• Secure Email Outreach

• Search Engine Optimization

• Search Engine Operation

• Social Engagement Online

What is Pay-Per-Click (PPC) advertising?

• A method of advertising where the advertiser pays for each click on their ad

• A type of email marketing

• A social media engagement strategy

• A form of organic search engine marketing

Which platform is primarily used for B2B (business-to-business) marketing?

• TikTok

• LinkedIn

• Instagram

• Pinterest

Which of the following metrics is commonly used to measure the success of an email marketing campaign?

• Bounce rate

• Page views

• Cost per click (CPC)

• Click-through rate (CTR)

What is a "landing page" in digital marketing?

• A page that contains the company's contact information

• A page designed specifically for a marketing campaign to capture leads or drive conversions

• The homepage of a website

• A page that lists all products and services

Which of the following is a common goal of social media marketing?

• To eliminate the need for a website

• To generate immediate sales

• To avoid customer service interactions

• To build brand awareness and engage with the audience

What is the main advantage of using video marketing?

• It can be easily shared on social media

• It is always free to produce

• It requires no editing

• It has a lower engagement rate than text content

Which of the following is a key benefit of using email marketing?

• It guarantees a high conversion rate

• It allows for unlimited advertising budget

• It can reach a targeted audience directly in their inbox

• It requires no planning or strategy