Marketing Function

This involves the process and methods used to gather information, analyze it, and report findings related to marketing goods and services

• Survey Creation
• Marketing Research
• Advertising Selection
• Marketing Discovery

Which of the following is not a reason businesses use marketing research?

• identifying market oportunities
• solving marketing problems
• monitoring market performance
• deciding how many staff to hire to manufacture the goods

This type of data from research answers questions such as "how" and "why".

• Research data
• Quantitative data
• Number data
• Qualitative data

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

• True

• False

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

• price

• promotion

• strategy

• place

Promotion

• The cost to the buyer of goods or services

• Where goods or services are available

• Informing customers about products and persuading them to buy them

• Goods or services that are sold

Which of the following is not a basic need according to Maslow?

• Biological needs (Food and shelter)

• Safety needs (Security)

• Sporting Needs (Watching your favorite team plays)

• Love and belonging

• Esteem needs (Achievement and Status)

A unique blend of the Four Ps designed to create satisfying exchanges with a target market is a ______________

• marketing orientation

• target market

• promotional mix

• marketing mix

A service is a type of product that is...

• Inedible

• Incredible

• Inverted

• Intangible

Which of the following is not one of the 4 P's in the marketing mix?

• packaging

• place

• promotion

• price