The Fashion Industry Unit Quiz

1. Which of the following can be defined as companies and individuals which are concerned with the design, production or distribution of textiles and apparel goods?

• A. Fashion cycle
• B. Fashion business
• C. Target market
• D. Fashion forecasters

2. Which of the following stages of the fashion cycle is also known as the mass acceptance stage?

• A. Introduction
• B. Adoption
• C. Rise
• D. Peak

3. During which stage of the fashion life cycle do consumers reject the merchandise?

• A. Introduction
• B. Adoption
• C. Peak
• D. Obsolescence

4. During which stage of the fashion life cycle are fashions shown in fashion shows and on celebrities at red carpet events?

• A. Introduction
• B. Adoption
• C. Peak
• D. Obsolescence

5. Which of the following is NOT classified as a psychographic?

• A. Values
• B. Beliefs
• C. Age
• D. Interests

6. Which of the following divides the market into groups such as a state or city?

• A. Demographics
• B. Psychographics
• C. Geography
• D. Behaviors

7. During which of the following stages of the fashion life cycle are the prices of the fashions reduced?

• A. Introduction
• B. Rise
• C. Peak
• D. Decline

8. Which of the following is the price point for brands of clothing which are targeted toward younger, fashion-savvy consumers with sizing typically limited to juniors and misses?

• A. Couture
• B. Designer
• C. Contemporary designer
• D. Bridge

9. Which of the following describes products with wide market appeal and are often the highest price point available in department stores?

• A. Couture
• B. Better
• C. Contemporary designer
• D. Bridge

10.Stores such as American Eagle and Old Navy fall into which price point category?

• A. Bridge
• B. Better
• C. Junior/Tween
• D. Moderate