Advertising and Mass Media

Who was Edward Bernays?

• King of Britain

• Father of Public Relations (end of WWI)

• Anthropologist

• Patented Celluloid Roll Film

Where is Edward Bernays from?

• Berlin, Germany

• Vienna, Austria

• Zurich, Switzerland

• Frankfurt, Germany

What was Edward's youth like?

• Nephew (mom's side) of Sigmund Freud

• Immigrated to NYC during his youth

• Cornell University, BA in Architecture

• Dropped out of school in 1910

What was Edward Bernays's occupation?

• Journalist

• Paleontologist

• Doctor

• Playwright

What was Propaganda?

• Helpless state endangered

• Communications intended to influence or persuade

• Psychological defeat of technological man

• Sacred story

What was Invisible Government?

• People believe what's pushed out without if it is true or not

• Ability to influence certain groups keeps democracy alive

• Helpless state endangered

• All-powerful

What was the "Identities" of Propaganda?

• People believe what's pushed out without if it is true or not

• Ability to influence certain groups keeps democracy alive

• All-powerful

• Psychological defeat of technological man

What was McLuhan concerned about in high tech societies?

• Mosaic Approach

• Helpless state endangered

• Strong-arm Totalitarian methods

• Communications intended to influence or persuade

What is Superman in McLuhan's article?

• Technological man ("us")

• Psychological defeat of technological man

• All-powerful

• Communications intended to influence or persuade

What was "Freedom-American Style" about?

• Image of standing in the open window in the morning

• Work hard now to be free later

• The medium which through communication takes place

• Cultivate a better world