BUSINESS PLAN REVIEW

There are ___________________ primary parts to a business plan.

• Five

• Four

• Three

• Two

A ____________________________ describes the nature of your business and list the marketplace needs that you are trying to satisfy.

• Market Analysis

• Financial Reports

• Appendix

• Executive Summary

With the exception of the ______________________, all of the information in the executive summary should be covered in a concise fashion and kept to one page.

• Company Information

• Financial Information

• Mission Statement

• Growth Highlights

Every business is structured ___________________.

• To make money

• As a Sole Proprietorship

• Differently

• The same

The primary purpose of a business plan is to define what the business is or what it intends to be over time.

• True

• False

Marketing plans can be shared with the executive candidates or desired partners to help convince them of the potential for the business, and persuade them to join the team.

• True

• False

Effective business writing is easy to read.

• True

• False

The mission statement should highlight the strengths of your overall plan and therefore be the last section you write.

• True

• False

The Mission Statement – This explains what your business is all about. It should be between several sentences and a paragraph.

• True

• False

Company Information – Include a short statement that covers when your business was formed, the names of the founders and their roles, your number of employees, and your business location(s).

• True

• False