Advertisement and its types

Which of the following BEST describes an advertisement?

• • A way to entertain people

• A form of communication to inform or persuade people about products, services, or ideas

• A type of news report

• A way to keep people busy

What is the main purpose of a radio advertisement?

• To visually show products to listeners

• To use sound and words to promote a product, service, or message to the public

• To provide weather updates

• • To give information about radio channels

Which type of radio ad involves a catchy melody or song to help listeners remember the product?

• Spot Ad

• Jingle Ad

• Ad-Lib Ad

A Spot Ad is.....................

• A short, pre-recorded advertisement usually around 30-60 seconds long

• A live, unscripted conversation between radio hosts

• A detailed story about a company

• An advertisement placed in a magazine

What makes an Ad-Lib ad different from other types of ads?

• It uses music and catchy jingles

• It is pre-recorded with specific timing

• It is improvised and typically spoken live by the host or presenter

• It is only used for products on sale

Which of the following is NOT a type of radio advertisement?

• Print Ad

• Spot Ad

• Jingle Ad

• Ad-Lib Ad

Why are jingles used in advertisements?

• To distract people from the advertisement

• To create a memorable tune that makes the product or service easier to remember

• To make people feel sad

• To fill empty air time on the radio

What is a key characteristic of Ad-Lib ads?

• They use highly scripted language

• They allow the host to speak casually and relate to listeners

• They are mainly visual advertisements

• • They include long descriptions of the product

Which of the following is an advantage of TV advertisements?

• They are less expensive to produce than other ads

• They can visually demonstrate a product or service to a wide audience

• They don’t require a script

• They are mainly used for local neighborhoods only

What is a common disadvantage of TV advertisements?

• They lack visual appeal

• They are not memorable

• They are typically expensive to produce and air

• • They cannot reach a wide audience