Marketing Mix Quiz

Which of the following is NOT a component of the marketing mix?

• Product

• Promotion

• Price

• Technology

What aspect of the marketing mix involves 'Sales promotion' and 'Direct marketing'?

• Product

• Promotion

• Price

• Place

Which component of the marketing mix includes 'Trade channels' and 'Segmented channels'?

• Place

• People

• Process

• Physical evidence

In the marketing mix, which element focuses on 'Customer focus' and 'Research and development'?

• Product

• Process

• Price

• People

Which part of the marketing mix is concerned with 'Quality' and 'Branding'?

• Product

• Promotion

• Price

• Physical evidence

Which of the following is an implication of digital technology for the product element of the mix?

• Options for varying the core product

• Options for reducing product quality

• Options for increasing product price

• Options for limiting product availability

What does digital technology offer in terms of product development speed?

• Speed of new product development

• Speed of product obsolescence

• Speed of market saturation

• Speed of customer feedback

Which option is related to the diffusion of new products due to digital technology?

• Speed of new product diffusion

• Speed of product recall

• Speed of product deterioration

• Speed of product customization

What is one of the key topics discussed in the context of branding in a digital environment?

• Brand loyalty

• Success factors for brand sites

• Traditional marketing strategies

• Offline advertising

Which of the following is related to the identity of a brand in a digital environment?

• Brand identity

• Customer feedback

• Market analysis

• Product pricing