8.1 & 8.2 IDC3O

Which type of advertising aims to create a positive image?

• Promotional advertising

• Institutional advertising

• Direct advertising

• Indirect advertising

What does promotional advertising aim to achieve?

• Increase brand awareness

• Sell an item being promoted

• Develop a new product

• Reduce production costs

What is the primary benefit of a company paying for advertising?

• It becomes a public service

• It gains control over the message

• It reduces costs

• It increases competition

What is the meaning of 'D' in the AIDA formula?

• Desire

• Demand

• Decision

• Development

The second 'A' in the AIDA formula stands for what?

• Action

• Attention

• Agreement

• Achievement

In the AIDA formula, which step is about creating a want for the product?

• Desire

• Interest

• Action

• Attention

What is one of the elements used in ads to capture attention according to the text?

• Lengthy articles

• Sound effects

• Detailed statistics

• Historical references

What question should an ad answer to keep the consumer engaged?

• How much does it cost?

• What’s in it for me?

• Where is it located?

• Who created it?