Market Identification - Target Marketing Review

To buy a product, customers in a market must first: A) Compare prices B) Identify needs C) Make a purchase D) Evaluate options.

• Compare prices

• Identify needs

• Make a purchase

• Evaluate options

When examining a market, marketers primarily notice its: A) Size B) Trends C) Demographics D) Location.

• Size

• Trends

• Demographics

• Location

When using mass marketing, marketers seek to appeal to the _________ market.

• Niche

• General

• Targeted

• Local

When the total market is divided, one of its groups is called a market _____________.

• Segment

• Division

• Category

• Class

Marketers divide their markets by grouping customers according to their:

• Preferences

• Buying behavior

• Demographics

• All of the above.

What is Behavioral Segmentation?

• Dividing a market based on consumer knowledge, attitudes, uses, or responses to a product

• Dividing a market based on age, gender, income, etc.

• Dividing a market based on location

• Dividing a market based on lifestyle and personality traits.

Fill in the blank: A _______ is a group of consumers who respond in a similar way to a given set of marketing efforts.

• Market

• Market Segment

• Target Market

• Mass Marketing

What is Demographic Segmentation?

• Dividing a market based on consumer knowledge, attitudes, uses, or responses to a product

• Dividing a market based on age, gender, income, etc.

• Dividing a market based on location

• Dividing a market based on lifestyle and personality traits.

What is Geographic Segmentation?

• Dividing a market based on consumer knowledge, attitudes, uses, or responses to a product

• Dividing a market based on age, gender, income, etc.

• Dividing a market based on location

• Dividing a market based on lifestyle and personality traits.

What is Mass Marketing?

• Tailoring products and marketing programs to the needs and preferences of individual customers

• Dividing a market based on age, gender, income, etc.

• Dividing a market based on location

• A strategy that ignores market segment differences and targets the whole market with one offer.