Sports & Outdoor Recreation Marketing Final Review

What is the definition of recreation?

• An activity done for enjoyment

• A competitive sport

• A professional career

• A mandatory exercise

Which of the following is an example of a sports activity?

• Reading

• Hiking

• Painting

• Cooking

What is one of the goals of evaluating events in your community?

• To decrease participation

• To increase attendance

• To eliminate fundraising

• To reduce marketing efforts

What does the 'S' in SMART campaign goals stand for?

• Simple

• Strategic

• Specific

• Standard

Which of the following is NOT a component of a relevant campaign goal?

• Determine a campaign theme

• Consider current economic conditions

• Ignore promotional strategies

• Brand Awareness

What is one of the key aspects of a time-based marketing goal?

• Setting a budget

• Comparing competitive events

• Setting checkpoints throughout the campaign

• Identifying stakeholders

What does the 'Attainable' aspect of a marketing goal involve?

• Setting a high budget

• Comparing competitive events in the same location

• Using only digital marketing strategies

• Ignoring traditional marketing

Which of the following is a measurable aspect of research-based goals?

• Ignoring past events

• Setting goals without research

• Base campaign goals on primary and secondary research

• Avoiding stakeholder reports

What is a key component of marketing segmentation?

• Budget allocation

• Demographics

• Ignoring customer interests

• Random selection

What should a campaign reach strategy include?

• Avoiding specific keywords

• Targeting efforts to attract participants

• Ignoring community engagement

• Using a random theme