Why is it important for businesses to understand the needs and wants of their customers?

• To save money on advertising

• To inspire customer loyalty and keep customers returning

• To hire more employees

• To make products more expensive

Which of the following is NOT a method a business can use to find out who its customers are?

• Outside marketing firms

• Customer databases

• Guessing based on trends

• Customer surveys

Why might a business want to collect demographic information, like age or income level, about its customers?

• To decide the best ways to advertise to similar people

• To discourage certain customers from shopping

• To focus only on younger customers

• To lower prices

What is one reason customers buy things?

• To solve problems

• To avoid making decisions

• To spend all their money

• To make the business happy

If customers typically want rather than need certain items, what is an example of something they might choose to buy?

• Health food

• Fast food

• Medicine

• School supplies

What is a good way for a business to learn what customers want and need?

• By guessing based on employee opinions

• By asking competitors

• By conducting customer surveys or focus groups

• By not listening to customer feedback

What might happen if a business ignores customer needs and wants?

• Customers might feel more loyal

• Customers may choose other businesses

• The business will always make more money

• The business will lose its products

Why is it important for businesses to keep learning about their customers over time?

• Customers and markets change, so businesses must adapt

• The business will never be able to advertise

• Customers never change their opinions

• Employees need more work to do

What is a common way businesses can check customer buying behavior?

• By using customer databases

• By watching customers without asking

• By only asking employees

• By advertising products

Which is an example of a question a business might ask to learn about customer needs?

• What is your favorite color?

• Why did you make your purchase today?

• What time do you wake up?

• How tall are you?