BUS 240 Ch 9 Professions under the Microscope

Entrepreneurship primarily involves:

• Avoiding risk while earning stable income

• Taking financial and personal risks to start a new business

• Working for a large corporation to gain steady benefits

• Selling an existing company for profit

According to Patrick Henry’s study, approximately what percentage of venture-backed startups fail?

• 25%

• 40%

• 75%

• 90%

Which ethical challenge often accompanies rapid start-up success?

• Hubris or excessive pride among founders

• Bureaucratic management

• Too many investors

• Lack of capital

The Uber case involving Travis Kalanick is an example of:

• Ethical leadership and transparent communication

• Overregulation of technology firms

• Failure due to lack of funding

• A company culture harmed by aggressive, unrestrained behavior

As startups grow, they often face which organizational problem?

• Decline in bureaucracy

• Faster decision-making

• Loss of original innovation due to bureaucracy

• Increased founder control

Max Weber argued that bureaucracy:

• Can easily be eliminated from capitalism

• Is essential to the functioning of modern capitalism

• Is a temporary phase in small organizations

• Exists only in government institutions

A key ethical question for startup founders is:

• Whether success justifies personal or ethical costs

• How to avoid hiring new employees

• How to prevent competition

• Whether to expand internationally

Entrepreneurial culture often includes:

• Leaders who balance confidence with humility and ethics

• Bureaucratic decision-making from the beginning

• Total avoidance of risk

• A focus on immediate profit over ethics

Advertising’s main ethical challenge lies in:

• Communicating too little information

• Persuading consumers to buy unnecessary or harmful products

• Charging for online content

• Refusing to use social media

Kelly Jensen describes social media as:

• A passing trend

• An optional marketing channel

• A necessary tool for brand engagement in the Digital Era

• A nonessential communication form