IMC Quiz

IMC Quiz

Professional Development

15 Qs

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IMC Quiz

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Professional Development

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Madina Mirzakbarova

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15 questions

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1.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

What are the two major parties in the communication process model?

Sender and receiver

Media and message

Feedback and noise

Encoding and decoding

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a communication function in the macromodel?

Encoding

Response

Budgeting

Feedback

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following represents a step in developing effective communications?

Measuring communication results

Designing production strategy

Setting product price

Determining logistics plan

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which channel is NOT considered a personal communication channel?

Phone

Email

Surface mail

Advertising

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which element of credibility relates to how objective and honest a source is perceived to be?

Expertise

Trustworthiness

Likability

Influence

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a major objective of building brand awareness?

To increase production speed

To establish the need for the product category

To decrease advertisement spending

To eliminate competitors

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What communication budgeting method bases the budget on what the company can afford?

Objective-and-task method

Competitive-parity method

Affordable method

Percentage-of-sales method

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