IMC Quiz

What are the two major parties in the communication process model?

• Sender and receiver

• Media and message

• Feedback and noise

• Encoding and decoding

Which of the following is NOT a communication function in the macromodel?

• Encoding

• Response

• Budgeting

• Feedback

Which of the following represents a step in developing effective communications?

• Measuring communication results

• Designing production strategy

• Setting product price

• Determining logistics plan

Which channel is NOT considered a personal communication channel?

• Phone

• Email

• Surface mail

• Advertising

Which element of credibility relates to how objective and honest a source is perceived to be?

• Expertise

• Trustworthiness

• Likability

• Influence

What is a major objective of building brand awareness?

• To increase production speed

• To establish the need for the product category

• To decrease advertisement spending

• To eliminate competitors

What communication budgeting method bases the budget on what the company can afford?

• Objective-and-task method

• Competitive-parity method

• Affordable method

• Percentage-of-sales method

Which mode of communication is included in the nonpersonal communication channel?

• Social media

• Phone call

• Email

• Face-to-face conversation

What are the three most often identified sources of credibility?

• Strength, vision, reliability

• Humor, creativity, empathy

• Expertise, trustworthiness, likability

• Intelligence, charisma, flexibility

Which stage in communication development involves setting the communication objectives?

• Designing the communication

• Identifying the target audience

• Selecting the communication channels

• Establishing the budget