Mission Statement Quiz

What is the primary purpose of a mission statement?

• To define the company's future goals

• To explain why the business exists

• To describe the company's history

• To outline the company's financial plan

Which of the following is NOT typically included in a mission statement?

• What products or services you offer

• Who your customers are

• Your company's financial status

• The ultimate value or benefit provided

What is the difference between a mission statement and a vision statement?

• A mission statement focuses on the future, while a vision statement focuses on the present

• A mission statement is about what you do now, while a vision statement is about what you hope to become

• A mission statement is longer than a vision statement

• A mission statement is less important than a vision statement

What is the role of core values in a company?

• To guide how you achieve your mission and goals

• To outline the company's financial objectives

• To describe the company's history

• To determine the company's market share

What is the purpose of using direct language in a mission statement?

• To make it sound more formal

• To ensure clarity and impact

• To impress competitors

• To increase word count

Which of the following should be included in a mission statement?

• The company's history

• The benefits of what you offer

• The CEO's biography

• The company's financial status

What should you do after answering key questions for your mission statement?

• Share it

• Revisit Annually

• Whittle It Down

• Take Inventory

What is the purpose of a mission statement?

• To outline the company's financial goals

• To capture the brand’s essence and inspire readers

• To list the company's employees

• To describe the company's history

What should a mission statement highlight?

• The company's financial goals

• What makes the company unique

• The company's competitors

• The company's past achievements

What is one of the tips for creating a mission statement?

• Use complex language

• Focus on the company's history

• Highlight what makes you unique

• Include financial projections