Marketing Environment Quiz

Dan has been directed to study the actors close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ________ of the company.

• macroenvironment

• microenvironment

• technological environment

• demographic environment

• political environment

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

• marketing environment

• marketing orientation

• strategic planning

• target markets

• marketing mix

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ________ of the organization.

• macroenvironment

• microenvironment

• internal environment

• marketing mix

• marketing intermediaries

Which of the following is a component of a firm's microenvironment?

• customer demographics

• economic recessions

• population shifts

• marketing intermediaries

• technological changes

The interrelated departments within a company that influence marketing decisions form the ________ environment.

• cultural

• economic

• internal

• political

• technological

________ provide the resources needed by a company to produce its goods and services.

• Retailers

• Marketing services agencies

• Resellers

• Suppliers

• Financial intermediaries

________ help companies stock and move goods from their points of origin to their destinations.

• Retailers

• Physical distribution firms

• Marketing services agencies

• Resellers

• Suppliers

________ include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods.

• Financial intermediaries

• Physical distribution firms

• Resellers

• Marketing services agencies

• Wholesalers

Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ________.

• financial intermediary

• physical distribution firm

• marketing services agency

• reseller

• wholesaler

A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ________.

• media publics

• marketing intermediaries

• customers

• citizen-action publics

• internal publics