QUIZ TADL

What is the primary focus of marketing?

• • Converting products into cash

• • Fulfilling the seller's financial goals

• • Meeting the needs of the buyer

• • Increasing production efficiency

How does selling differ from marketing?

• • Selling focuses on customer satisfaction, while marketing focuses on converting products into cash

• • Selling is concerned with converting products into cash, while marketing is about satisfying customer needs.

• • Selling and marketing are the same, both focusing on buyer needs.

• • Selling focuses on product design, while marketing focuses on advertising.

Which of the following is NOT a factor an organization should consider when deciding to do marketing?

• • The consumers' needs

• • The marketplace

• • The company's assets and resources

• • The company's short-term profit margin

What is a business philosophy?

• • A strategy for increasing market share

• • A set of core values that guide all areas of operation

• • A method of reducing costs

• • A pricing strategy for products

What does a SWOT analysis identify?

• • Strengths, weaknesses, obstacles, and techniques

• • Sales, workforce, opportunities, and trends

• • Strengths, weaknesses, opportunities, and threats

• • Suppliers, workforce, opportunities, and targets

What is the core focus of a consumer-oriented market philosophy?

• • Increasing production speed

• • Prioritizing seller’s profit

• B. Focusing on consumer needs
• • Maximizing the marketing budget

How are market opportunities analyzed in marketing?

• • Through increasing production output

• • By converting products to cash quickly

• • Through market segmentation

• • By reducing product costs

What is involved in translating the needs of tourists into products?

• • Pricing policy

• • Product planning and design

• • Market segmentation

• • SWOT analysis