Think-Pair-Share Activity

TRUE or False: Companies collect and use your data by tracking your online behavior and purchases.

• True

• False

Information about individuals and their behaviors is valuable to companies because ______.

• It provides insights for targeted marketing and product development.

• It is easily obtained with little effort.

• It is not publicly available.

• It does not influence corporate strategies.

Fill in the blank: A _______ is a person who buys products or services to use.

• Consumer

• Producer

• Seller

• Merchant

What is data?

• A) A type of software

• B) Facts and statistics collected together to be used for different purposes

• C) A programming language

• D) A computer hardware component

TRUE or FALSE: Data collected about you includes everything you like or comment on, every video you watch, and every purchase you make with a debit or credit card.

• True

• False

What is the data collected about you used for?

• To generate targeted advertising

• To design new products

• To make predictions about you...

TRUE or FALSE: Target marketing is marketing aimed at specific audiences based on lots of collected data.

• True

• False

How can data collection improve your online experiences?

• By reducing options

• By customizing your experiences

• By limiting access to information

• By decreasing connectivity

TRUE or FALSE: Data collection never limits the variety of products or shows you see online.

• True

• False

You can limit how much data is collected about you by...

• adjusting your privacy settings

• turning off cookies in your privacy settings

• limiting the information you share online

• doing all of these things!