START UP - Pearson - Voc Unit 8

LESSON 1 - You’ll need to create excellent products in order to s___ o_____ from your competitors.

LESSON 1 - After publishing a book containing offensive content, the company had to do a lot of d__ c__ to repair its reputation.

LESSON 1 - . It’s a good idea to get the word out about a new product before the official p__ l__.

LESSON 1 - These days, a strong s__ m__ p___ is essential for companies to engage directly with customers and make their product more visible.

LESSON 1 - Due to the ease of communicating directly with companies, c__ i__ are increasingly taking place on social media.

LESSON 1 - A memorable name and an eye-catching logo are essential to creating a recognizable b__

LESSON 1 - The marketing s__ included ads on television, in print, and on social media.

LESSON 1 - The company created p__ m____ to distribute at conferences to let people know about their new products.

Match the first part of each sentence with the appropriate ending.

The portrait appears to be drawn by hand, but ...

• word of mouth to get business.

• I put off completing the assignment.

• he was paid to plug it on his show.

• in reality, it’s computer-generated.

Match the first part of each sentence with the appropriate ending.

I missed the deadline because...

• word of mouth to get business.

• I put off completing the assignment.

• he was paid to plug it on his show.

• in reality, it’s computer-generated.