DIT SM L4 CREATING A SOCIAL MEDIA CAMPAIGN

Linda and Phil just attended a webinar on the social media funnel. They are reporting back to the social media team on what they learned. Linda shared that she felt the team did a good job with the first five phases of the social media funnel but could do better on the last three. What strategy would help them improve in this area?

• Post a survey asking for feedback on products and services.

• Post a discount offer for a first-time buyer.

• Use short educational content posts on a product.

• Post customer success stories with a product.

Company A is planning a campaign to increase sales in their solar-powered products. They hope to achieve this by providing information on solar energy. Which of the following would be the best method?

• Facilitate a promotion that asks users to share their personal stories with solar power.

• Curate knowledge from experts that can be presented in a non-intimidating way.

• Use a combination of funny multimedia solutions to create and hold the viewer's interest.

• Turn off comments to prevent any negative feedback that disrupt the positive progress.

Marc is the manager of the sales team. He emailed Leo who leads the social media team and asked if his team could have a representative on the next social media campaign team. Leo thinks this is a great idea and extends the invitation. Why was this a good decision?

• Sales is directly impacted by campaigns so collaboration is helpful to both teams.

• So that the sales team can critique the social media teams' work on campaigns.

• Sales does not like the social media team's interference with their customers.

• So that the sales team can prepare for a decline/incline in sales as a result of a campaign.

Monica is kicking off the planning for the next campaign with the question “Why are we doing this campaign?” What will the answer to this question create?

• Duration of the campaign

• Mission statement

• Goals and objectives

• Strategies and tactics

Sophia is a writer on the social media team. She is working on preparing content for social media. This content is long and covers complex ideas. Which content strategy should she use to deploy the content?

• 80/20 rule

• Platform-specific content

• Rule of thirds

• Serialized content

Mary has been selected to be on the next social media campaign. The manager asked her to analyze the company's existing social media presence and the current sentiment across all platforms. Which stage of the campaign does this work occur?

• Preparation

• Implementation & Measurement

• Reporting & Refinement

• Planning

The social media team is developing the next campaign. The goal for this campaign is to increase the number of visits to the company's ecommerce website. Which of the following is an appropriate metric for this goal?

• Number of followers: The number of new followers that are gained on all social media platforms during this campaign will increase by 20%.

• Engagement per post: The number of likes, comments, resharing and click-throughs of a post will increase by 10% during the campaign.

• Number of click-throughs: The increase of visits from social media platforms to the ecommerce website will increase by 15% during the campaign.

• Total number of sales: The total number of sales received during the life of the campaign will grow by 3%.

Sharon spends most of her time during the social media campaigns interacting with the audience. Which stage of the campaign is this?

• Reporting and refinement

• Development

• Planning

• Implementation and measurement

Sam just finished evaluating the last social media campaign team's performance. He learned that too many deadlines were missed because of confusion on who did what. Which of the following is a best practice Sam can use to help the next team improve in this area?

• Include members who are not afraid to be flexible and bend the rules.

• Make sure the team has clear roles and responsibilities.

• Make sure the team members are in the same department.

• Include creative members who can create new content quickly.

An expensive children's online clothing store is planning their Spring social media campaign. The goal is to increase the number of followers by 15%. What type of content should the campaign focus on?

• Images with laughing children swinging or running among flowers with bunnies.

• Images that use many different filters to emphasize the uniqueness of the clothing.

• An image promoting a discount that is surrounded by red, white and green colors.

• Images that use a variety of different colors, fonts styles and textures.