E-Commerce Live Streaming Quiz

What is the main factor contributing to the popularity of live commerce?

• No customer engagement (interest)

• High costs of products

• Limited access to information

• Easy, fast, and convenient shopping

Which company is a major player (supporter) in e-commerce live streaming?

• Target

• Best Buy

• Walmart

• Kohl's

What does live streaming allow (permit) customers to do?

• Avoid (not to get) product demonstrations

• Interact in real time with knowledgeable (well-informed) people

• Shop with no interaction

• Purchase (buy) products without seeing them

What is a benefit of multi-streaming in live commerce?

• Increased (high) product prices

• Creating multiple streams (transmissions) for each platform

• Saving time by creating a single stream for all platforms

• Limiting audience reach (number)

What enhances (improves) customer engagement during live streaming?

• Pre-recorded videos

• Text-based advertisements

• Interviews and FAQs

• Static (not moving) images

What is a common promotional strategy in live commerce?

• Free shipping (transportion) only

• Limiting product availability (obtainance)

• Broadcasting (transmission) time-limited deals

• No discounts

What is the impact of celebrities on live streaming marketing?

• They drive (result in) growth and sales (quantity & quality of sales)

• They decrease (diminish) engagement (attraction) rates (quantity)

• They have no impact

• They only promote physical stores

What is a key (most important) characteristic of live commerce?

• Only available (possible) on mobile devices (phones or tablets)

• Focuses solely (only) on social media

• Combines live streaming with e-commerce

• Eliminates customer interaction

What does 'live commerce' refer to? /What is 'live commerce' connected to?

• Only selling products through (with the help of) social media

• A combination of live streaming and e-commerce

• Traditional retail marketing

• Shopping in physical stores

What is one advantage (positive point) of live streaming for e-commerce?

• It increases (makes bigger) shipping (transportation) times

• It allows (permits) for real-time interaction

• It limits product information

• It reduces customer satisfaction