
TAQTKD1(CLC) - Unit 5 Vocabulary
Authored by Nhung Le Thi Kim
English
University
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9 questions
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1.
CATEGORIZE QUESTION
10 mins • 3 pts
Vocabulary B, page 44
Groups:
(a) advertising media
,
(b) methods of advertising
television
Internet
viral advertising
leaflets/flyers
product placement
press
banner ads
point-of-sale
free samples
advertorials
exhibitions
billboards/hoardings
cinema
pop-ups
radio
commercials
posters
outdoor advertising
sponsorship
2.
OPEN ENDED QUESTION
3 mins • 2 pts
Vocabulary B, page 44
3. Liệt kê các 'verbs to do with advertising'
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OFF
3.
MATCH QUESTION
5 mins • 1 pt
Which of the verbs you identified in Exercise B combine with these nouns?
an advertisement
place
a campaign
endorse
a product
run
4.
MATCH QUESTION
5 mins • 1 pt
Which of the verbs you identified in Exercise B combine with these nouns?
a message
sponsor
an event
communicate
a consumer
target
5.
DRAG AND DROP QUESTION
1 min • 1 pt
Vocabulary E, page 44: Choose the most suitable words to complete these sentences.
1 A lot of cosmetics companies give away (a) so that customers can try the product before they buy.
6.
DRAG AND DROP QUESTION
1 min • 1 pt
2 Advertising companies spend a lot of money on creating clever (a) that are short and memorable, such as the message for Nike: 'Just do it'.
7.
DRAG AND DROP QUESTION
1 min • 1 pt
3 Celebrity (a) is a technique that is very popular in advertising at the moment.
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