TAQTKD1(CLC) - Unit 5 Vocabulary

Vocabulary B, page 44

Groups:

(a) advertising media

,

(b) methods of advertising

• television

• Internet

• viral advertising

• leaflets/flyers

• product placement

• press

• banner ads

• point-of-sale

• free samples

• advertorials

• exhibitions

• billboards/hoardings

• cinema

• pop-ups

• radio

• commercials

• posters

• outdoor advertising

• sponsorship

Vocabulary B, page 44

3. Liệt kê các 'verbs to do with advertising'

Which of the verbs you identified in Exercise B combine with these nouns?

• an advertisement

• place

• a campaign

• endorse

• a product

• run

Which of the verbs you identified in Exercise B combine with these nouns?

• a message

• sponsor

• an event

• communicate

• a consumer

• target

Vocabulary E, page 44: Choose the most suitable words to complete these sentences.

1 A lot of cosmetics companies give away (a)   so that customers can try the product before they buy.

• free samples
• leaflets
• commercials

2 Advertising companies spend a lot of money on creating clever ​ (a)   that are short and memorable, such as the message for Nike: 'Just do it'.

• posters
• exhibitions
• slogans

3 Celebrity ​ (a)   is a technique that is very popular in advertising at the moment.

• exhibition
• research
• endorsement

4 If news about a product comes to you by ​ (a)   , someone tells you about it rather than you seeing an advert.

• the press
• the Internet
• word of mouth

5 Many companies use post and electronic ​ (a)   because they can target a particular group of consumers all at the same time.

• slogans
• posters
• mailshots