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TAQTKD1(CLC) - Unit 5 Vocabulary

Authored by Nhung Le Thi Kim

English

University

Used 2+ times

TAQTKD1(CLC) - Unit 5 Vocabulary
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9 questions

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1.

CATEGORIZE QUESTION

10 mins • 3 pts

Vocabulary B, page 44

Groups:

(a) advertising media

,

(b) methods of advertising

point-of-sale

television

commercials

product placement

posters

sponsorship

press

advertorials

free samples

exhibitions

pop-ups

billboards/hoardings

outdoor advertising

cinema

banner ads

viral advertising

radio

Internet

leaflets/flyers

2.

OPEN ENDED QUESTION

3 mins • 2 pts

Vocabulary B, page 44

3. Liệt kê các 'verbs to do with advertising'

Evaluate responses using AI:

OFF

3.

MATCH QUESTION

5 mins • 1 pt

Which of the verbs you identified in Exercise B combine with these nouns?

a product

run

an advertisement

endorse

a campaign

place

4.

MATCH QUESTION

5 mins • 1 pt

Which of the verbs you identified in Exercise B combine with these nouns?

a consumer

target

a message

communicate

an event

sponsor

5.

DRAG AND DROP QUESTION

1 min • 1 pt

Vocabulary E, page 44: Choose the most suitable words to complete these sentences.


1 A lot of cosmetics companies give away (a)   so that customers can try the product before they buy.

free samples
leaflets
commercials

6.

DRAG AND DROP QUESTION

1 min • 1 pt

2 Advertising companies spend a lot of money on creating clever ​ (a)   that are short and memorable, such as the message for Nike: 'Just do it'.

posters
exhibitions
slogans

7.

DRAG AND DROP QUESTION

1 min • 1 pt

3 Celebrity ​ (a)   is a technique that is very popular in advertising at the moment.

exhibition
research
endorsement

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