Understanding SWOT Analysis Concepts

What does a SWOT analysis assess?

• Only external factors affecting a business

• Strengths, Weaknesses, Opportunities, and Threats

• Financial performance over time

• Internal marketing strategies

Which of the following is an internal factor in a SWOT analysis?

• Competitor actions

• Government regulations

• Staff expertise and skills

• Market trends

A café owner notices a growing trend of customers seeking plant-based menu options. In a SWOT analysis, this would be classified as:

• A strength

• A weakness

• An opportunity

• A threat

Sarah runs a small online clothing boutique. She identifies that her business has strong social media engagement but limited warehouse space for stock. In her SWOT analysis, these factors would be categorised as:

• Strength and weakness

• Opportunity and threat

• Strength and opportunity

• Weakness and threat

A local bakery is facing increased competition from a new bakery chain opening nearby. In a SWOT analysis, this would be classified as:

• A strength

• A weakness

• An opportunity

• A threat

Which of the following would be considered a strength in a SWOT analysis for a tech company?

• High employee turnover

• Strong brand reputation

• Economic recession

• New market regulations

In a SWOT analysis, which of the following is an example of an opportunity?

• Declining market share

• New technological advancements

• High production costs

• Poor customer service

A company identifies that its outdated technology is affecting its productivity. In a SWOT analysis, this would be classified as:

• A strength

• A weakness

• An opportunity

• A threat

Which of the following is an external factor in a SWOT analysis?

• Company culture

• Employee skills

• Economic trends

• Internal processes

A business has a unique product that no competitors offer. In a SWOT analysis, this would be classified as:

• A strength

• A weakness

• An opportunity

• A threat