A Level Progress Test 2

What was the surname of the theorist who carried out the Bobo Doll experiment?

An audience member who will question and challenge the messages sent from the Media, possibly based on personal experience and knowledge?

• Hypoderic

• Active

• Opinion Leader

• Passive

Who came up with Reception Theory?

Which are the 4 key reasons people pick what they want to consume in the media according to the Uses and Gratifcation theory?

• Choice, Personal discussion, Relationships, news

• Escapism, Personal networks, Personal relationships, surveillance

• Freedom, Personal discussion, Relationships, news

• Escapism, Personal identity, Personal relationships, surveillance

And which 2 theorists came up with the Uses and Gratification theory (use the word 'and' in the middle of each name!).

Within the Two Step Flow Model, the ****** ********'s pass their own interpretation along to others such as friends and family members (the influenced).

What was the Bobo doll experiment trying to identify in terms of the behaviour being mimicked?

According to the reception theory, what are the 3 standard audience responses (in the correct order)?

• Negotiated, dominant, preferred

• Preferred, negotiated and oppositional

• Negotiated, preferred, oppositional

• Dominant, oppositional, negotiated

Who came up with the Two Step Flow model? (there's another 'and' in the middle!)

Identify one criticisms of Gerbner's Cultivation Theory

• The audiences prior knowledge of media conventions will impact their reading of the text

• The differences in media ownership of programmes can have a significant impact on the effect on audiences

• The theory does not take account of individual demographics, social and geographic information

• The way in which the media represents people or groups of people influences the reading they take of a media text