BusinessU Marketing Units 1-4 to 1-6

Which phrase best completes the sentence? _________________ ensures that all marketing plans are understood and make sense.

• Clear communication

  
  

• Customer-focused thinking

  
  

• Initiative

  
  

• Lifelong learning

  
  

Which of the following marketing professional traits includes being a good listener and showing empathy?

• showing commitment

  
  

• showing initiative

  
  

• being a lifelong learner

  
  

• being customer focused

  
  

Which trait deals with being ready and comfortable with change?

• being adaptable

  
  

• being a lifelong learner

  
  

• being customer focused

  
  

• being committed

  
  

Which of the following is an example of a marketing skill?

• being adaptable

  
  

• being creative

  
  

• being a lifelong learner

  
  

• being committed

  
  

Complete the sentence. Skills are learned and enhanced over time through _______, ________, and _______.

• natural behavior, training, and technology

  
  

• education, training, and repetition

  
  

• technology, creativity, and initiative

  
  

• adaptability, communication, and initiative

  
  

The ultimate purpose of a company’s marketing strategy is to:

• achieve its goals

  
  

• redesign the brand

  
  

• develop sales tactics

  
  

• create financial stability

  
  

These are very specific actions used to support strategy, in order to achieve your goals and objectives:

• targets

• milestones

• tactics

• pitch deck

  
  

This is similar to a goal, in that it has an observable and measurable end result to be achieved within a certain time frame, but is shorter term in nature than a goal:

• objective

  
  

• strategy

  
  

• business plan

  
  

• tactic

  
  

What are products?

• retail stores or websites companies use to sell items or services

  
  

• physical items/goods or services companies sell

  
  

• strategies companies use to meet their marketing goals

  
  

• documents companies use to outline their objectives

  
  

Complete the sentence: Marketing strategies are the ________________ for how goals and objectives will be met.

• procedures

• adjustments

• blueprints

• resources