phan 1

In modern marketing, who is considered to be in

control of media and marketing?

• The media companies

• The brand owners

• The consumers

• The advertising agencies

In the context of marketing, who are considered

stakeholders of a brand?

• Media, community,

  employees, investors,

  business partners,

  customers

• Only the top management

  of the company

• Only the employees and

  business partners

• Only the customers and

  investors

Which era in advertising is characterized by the rise

of social media and interactive brand messaging?

• The Early Age of Print

• The Creative Era

• The Scientific Era

• The Social Media Era

What is the primary role of the account

management team in an advertising agency?

• Negotiating media deals

• Creating and producing

  messages

• Acting as a liaison between

  the client and agency

• Gathering market

  intelligence

In the Era of Accountability and Integration, what is a

key expectation from clients towards advertising?

• Artistic expression

• Sales production

• Scientific research

• Literary content

In modern marketing, who are considered

stakeholders of a brand?

• Only the customers and

  clients

• Just the employees and

  investors

• Media and business

  partners exclusively

• All individuals and groups

  with a stake in the brand's

  success

What era is known for the blend of art and science in

advertising techniques?

• The Creative Era

• The Early Age of Agencies

• The Scientific Era

• The Social Media Era

What is the challenge in brand communication

according to the principle stated?

• To manage all messages so

  they work together

  coherently

• To focus solely on digital

  marketing strategies

• To prioritize consumer-

  generated content

• To emphasize product

  design and quality

What does the message component in advertising

represent?

• The financial goals of the

  company

• The concept and expression

  of a message based on

  consumer insights

• The use of digital media

  only

• The personal qualities of the

  marketing team

What is the role of brand personality in marketing?

• To humanize a brand by

  symbolizing personal

  qualities

• To focus on product

  performance only

• To control the media and

  marketing

• To create consumer-

  generated advertising