
Advanced unit 3 test
Quiz
•
Business
•
12th Grade
•
Practice Problem
•
Hard
Savannah York
Used 1+ times
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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT an element of the promotional mix?
Advertising
Sales Promotion
Product Development
Public Relations
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of sales promotion?
A television commercial
A press release
A discount coupon
A cold call from a salesperson
3.
MULTIPLE SELECT QUESTION
30 sec • 1 pt
Which promotional mix element is most effective for getting immediate feedback from customers?
Advertising
Public Relations
Direct Marketing
Personal Selling
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does ROI stand for in marketing?
Rate of Interest
Return on Investment
Reach of Influence
Range of Impact
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the main advantage of public relations as a promotional tool?
Wide reach
Immediate sales boost
High credibility
Direct customer interaction
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
In the context of marketing, what does B2B stand for?
Back to Basics
Business to Business
Brand to Brand
Buyer to Buyer
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which promotional mix element is best suited for clearing excess inventory quickly?
Advertising
Sales Promotion
Public Relations
Direct Marketing
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