Advanced unit 3 test

Which of the following is NOT an element of the promotional mix?

• Advertising

• Sales Promotion

• Product Development

• Public Relations

Which of the following is an example of sales promotion?

• A television commercial

• A press release

• A discount coupon

• A cold call from a salesperson

Which promotional mix element is most effective for getting immediate feedback from customers?

• Advertising

• Public Relations

• Direct Marketing

• Personal Selling

What does ROI stand for in marketing?

• Rate of Interest

• Return on Investment

• Reach of Influence

• Range of Impact

What is the main advantage of public relations as a promotional tool?

• Wide reach

• Immediate sales boost

• High credibility

• Direct customer interaction

In the context of marketing, what does B2B stand for?

• Back to Basics

• Business to Business

• Brand to Brand

• Buyer to Buyer

Which promotional mix element is best suited for clearing excess inventory quickly?

• Advertising

• Sales Promotion

• Public Relations

• Direct Marketing

The ________ ________ is a combination of marketing communication tools used to reach target audiences and achieve marketing goals.

• Marketing Mix

• Promotional Mix

• Advertising Strategy

• Sales Strategy

________ ________ involves face-to-face interaction between a salesperson and potential customer.

• Personal Selling

• Direct Marketing

• Public Relations

• Advertising

The ______________ ________ refers to the stages a product goes through from introduction to decline.

• product life cycle

• market analysis

• product development

• sales strategy