Marketing Mix

The Marketing Mix, also known as the 4Ps of Marketing

• True

• False

• Maybe

• Sometimes

These original elements of Marketing Mix are: Product, Price, Place (Distribution), and Promotion.

• True

• False

• Maybe

• Sometimes

Is the good or service that the company offers to its customers to satisfy a need or desire.

• Place

• Price

• Product

• Promotion

It includes aspects such as design, quality, features, brand, and life cycle.

• Place

• Price

• Product

• Promotion

Refers to the monetary value the customer must pay for the product or service.

• Place

• Price

• Product

• Promotion

This variable includes decisions regarding pricing strategies, discounts, payment methods, and pricing policies based on the market.

• Place

• Price

• Product

• Promotion

Refers to the channels through which the product reaches the final customer.

• Place

• Price

• Product

• Promotion

It includes logistics, store locations, and product availability.

• Place

• Price

• Product

• Promotion

Is the set of communication activities aimed at making the product known and persuading customers to buy it.

• Place

• Price

• Product

• Promotion

It may include advertising, public relations, sales promotions, digital marketing, and more.

• Place

• Price

• Product

• Promotion