Advertisements (Media Studies)

What one is NOT a convention of a charity advert?

• Heartfelt images presenting innocence, evoking empathy

• Key Benefits of the charity work

• Statistics to emphasise the severity of the crisis

• Emotive Language to encourage involvement and engagement

What is a convention of a PSA advert?

• Narrative. displayed

• Warnings or Advisories

• Heartfelt Imagery

• Branding

What is NOT a convention of a film/music print advert?

• Cast billing block

• Eye-catching visuals relating to the film

• Production details (company and production logos)

• Blurb/summary of the film/artist's video

what do we call it when an advert shows praise and approval of the product?

What elements make up a brand's identity?

What is Neale's Genre theory?

Consumerable adverts show audiences...

• High quality imagery of food, drink or everyday items

• Price points and promoting value for money

• Key benefits of product such as high in protein, low fat, 1 of your 5 a day etc

• Accolades of the brand and product reviews