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Market Research

Authored by Orlaigh Mary Corr Corr

Social Studies

10th Grade

Used 3+ times

Market Research
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13 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main disadvantage of postal surveys?

They are expensive

They are time-consuming

Many are never returned

They are biased.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Personal interviews are often conducted where?

In offices

On the street or doorstep

Over the phone

Online

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main feature of a good questionnaire?

It is long

It contains jargon

It is clear and simple

It is biased

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Fill in the blank: Observation in market research does not ask customers to explain reasons for their ____.

Purchases

Behavior

Preferences

Choices

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a source of secondary data?

Media

Government publications

Competitors

Personal interviews

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is an example of internal data?

Sales figures

Media reports

Government statistics

Competitor analysis

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is quantitative data?

Data that is expressed in words

Data that is expressed in numbers

Data that is subjective

Data that is qualitative.

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