Market Research Methodology (remedial and modular)

Why is it important to do a market research as an entrepreneur?

Answer explanation

Good market research allows entrepreneurs and investors to make wiser decisions.

It is one of the most qualitative reseach tools, it is effective in extracting consumer and non-consumer experiences regarding products, places, or programs.

• Sales data mining

• Focus group discussion

• Observation technique

• Survey Research

What market research methodologies that the data can logically be arranged chronologically known as data array?

• Sales data mining

• Focus group discussion

• Observation technique

• Survey research

It is probably one of the best ways of gathering data about customers in their natural setting without having to interact or talk to them.

• Sales data mining

• Focus group discussion

• Observation technique

• Survey Research

What market research methodologies that the needed information must be observable or inferable from the behavior that can be observed?

• Sales data mining

• Focus group discussion

• Observation Technique

• Survey Research

It is the most preferred instrument for in-depth quantitative research.

• Sales data Mining

• Focus group discussion

• Observation technique

• Survey research

In designing a questionnaire, each should cover ________ topic at a time.

• 1

• 2

• 3

• 4

In ___________, human observation the events as they happen.

• Human observation

• Mechanical observation

• Observation technique

• Sampling observation

In designing a questionnaire, each question should be presented in a _________ manner.

• Neutral

• Equal

• Unfair

• Respectful

It is a circular graph divided into sections that represent the relative frequencies or magnitudes of the grouped values.

• Histogram

• Bar graph

• Frequency polygon

• Pie chart