Data Collection Methods Quiz

Which data collection method is the most difficult to use due to the fact that most people do not want to participate or usually hang up.

• Internet

• Mail

• Interviews

• Telephone

This method of data collection would allow you to reach the largest audience.

• Mail

• Internet

• Focus Groups

• Observations

Which method of data collection gives the most in depth understanding of how someone feels?

• Social Media

• Interviews and Focus Groups

• Internet

• Observations

A disadvantage of telephone data collection is:

• The respondent might be part of a large audience

• The respondent might have a differing point of view

• The respondent may not answer the phone

The first step of the marketing research process is

• Brainstorm Ideas

• Obtaining the data

• Define the problem

• Analyze the data

One advantage of the observation method of data collection is that

• The ethics of data collection can be easily violated

• The researcher does not need to interrupt the respondent

• Quantifying the respondents actions can be difficult

• The researcher needs to commit a lot of time to research

Target sends out a survey to past purchasers of its clothing and merchandise to see if their new collection will succeed. What type of research is this?

• Primary

• Secondary

A local mall conducts personal interviews with customers on Saturday morning. What type of research is this?

• Primary

• Secondary

When forecasting this year's summer sales, American Eagle reviews last year's sales for the months of June to August. What type of research is this?

• Primary

• Secondary

Research that deals with “how much” or “how many” and includes more statistical data.

• Qualitative

• Quantitative