Promotion

An approach to marketing that integrates all promotional efforts, using various media to deliver a single message about a product, is ____.

• participatory marketing

• integrated marketing communications

• viral marketing

• public relations

One important part of direct marketing is a ____, which requests that customers do something in response to a promotion.

• call to action

• fact sheet

• coupon

• rebate

Which of the following statements about manufacturer's rebates is not true?

• Manufacturers issue them hoping to encourage customers to purchase a product during a certain time frame.

• To receive a rebate, the customer must complete and mail a form to the manufacturer.

• Most rebates are processed and funded within three to four days.

• Rebates have expiration dates.

Which of the following is not a form of digital participatory marketing?

• e-mail campaign

• blog

• social media platform

• brochure

Which of the following statements about the pull promotional concept is not true?

• The manufacturer offers discounts and other incentives to the retailers selling its products.

• The manufacturer sends coupons directly to customers to encourage them to visit a store.

• The retailer has no incentive to stock the product.

• The retailer receives displays and other materials to help draw in customers.

Standards of measurement that determine the effectiveness of a promotion are ____.

• metrics

• goal

• targets

• persuasion

A company's efforts to encourage customers to buy a product within a specific time period is a ____.

• sample

• loyalty program

• call to action

• sales promotion

The first step in the AIDA process is to ____.

• attract customer attention

• explain where and how to purchase the product

• interest customers in the product or service

• encourage customers to try the product

The first step in creating a promotional plan is to ____.

• decide on the goals for the promotion

• identify the target market

• develop the marketing mix

• prepare a budget for the plan

If the an item's list price is $63.98 and the retailer is offering a 20% discount, what is the selling price?

• $12.80

• $51.18

• $53.98

• $63.78