Marketing Ch. 5 Review

Marketing stimuli include which of the following?

• economic stimuli

• price stimuli

• technological stimuli

• social stimuli

• cultural stimuli

Which of the following is one of the other stimuli present in a buyer's environment apart from marketing stimuli?

• product stimuli

• cultural stimuli

• price stimuli

• place stimuli

• promotion stimuli

Companies can research many aspects of buying decisions. However, the one that is the most difficult to identify is ________.

• what consumers buy

• how and how much they buy

• why they buy

• when they buy

• where they buy

According to the model of buyer behavior, which of the following is one of the two primary parts of a "buyer's black box"?

• technological stimuli

• buyer's decision process

• buyer's spending habits

• social stimuli

Marketing stimuli consist of the four Ps. Which of the following is NOT one of these?

• product

• packaging

• price

• promotion

• place

In the model of buyer behavior, which of the following is NOT a major type of force or event in the buyer's environment?

• economic

• technological

• social

• political

• cultural

Buyer responses are influenced by marketing stimuli. The responses to the stimuli include all of the following EXCEPT ________.

• brand engagement

• buying attitudes

• purchasing behavior

• buying preferences

• the "why" regarding the responses

The starting point of understanding how consumers respond to various marketing efforts is called the stimulus-response model of buyer behavior.

• True

• False

Consumers can easily explain what influences their purchases.

• True

• False

What is the most basic determinant of a person's wants and behavior?

• Culture

• Brand personality

• Cognitive dissonance

• Motive

• Attitude