
MARKETING MANAGEMENT 3
Authored by John Dormentes
Business
12th Grade
Used 1+ times

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25 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary definition of marketing according to Dr. Philip Kotler?
A system for buying and selling goods
A total system of interacting business activities designed to plan, price, promote, and distribute want-satisfying goods and services
A strategy to increase sales
A method for understanding consumer behavior
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT one of the two interacting components of marketing?
Company
Market
Consumer Behavior
Competition
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does the acronym KRA stand for in marketing?
Key Revenue Areas
Key Result Areas
Key Resource Allocation
Key Relationship Analysis
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a component of the 4 U's of growing volume?
New Products
New Users
New Markets
New Strategies
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of understanding marketing systems according to the document?
To increase competition
To create strategies ensuring sustainability and adaptability
To focus solely on sales
To eliminate customer needs
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
According to the document, good marketers see consumers as what?
Data points
Complete human beings with all dimensions real people have
Just buyers of products
Market segments
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is NOT mentioned as a key result area (KRA)?
Sales
Customers
Market Share
Advertising Spend
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