MARKETING MANAGEMENT 3

What is the primary definition of marketing according to Dr. Philip Kotler?

• A system for buying and selling goods

• A total system of interacting business activities designed to plan, price, promote, and distribute want-satisfying goods and services

• A strategy to increase sales

• A method for understanding consumer behavior

Which of the following is NOT one of the two interacting components of marketing?

• Company

• Market

• Consumer Behavior

• Competition

What does the acronym KRA stand for in marketing?

• Key Revenue Areas

• Key Result Areas

• Key Resource Allocation

• Key Relationship Analysis

Which of the following is a component of the 4 U's of growing volume?

• New Products

• New Users

• New Markets

• New Strategies

What is the purpose of understanding marketing systems according to the document?

• To increase competition

• To create strategies ensuring sustainability and adaptability

• To focus solely on sales

• To eliminate customer needs

According to the document, good marketers see consumers as what?

• Data points

• Complete human beings with all dimensions real people have

• Just buyers of products

• Market segments

Which of the following is NOT mentioned as a key result area (KRA)?

• Sales

• Customers

• Market Share

• Advertising Spend

What is one way to grow sales mentioned in the 4 U's of growing volume?

• Increase prices

• Find new users of the product from the existing segment

• Reduce marketing efforts

• Limit product availability

What role does competition play in marketing according to the document?

• It hinders growth

• It is irrelevant to marketing strategies

• It is one of the two interacting components of marketing

• It only affects pricing

Which statement best describes marketing's involvement beyond buying and selling goods?

• It focuses only on product development.

• It involves various systems that help understand its role and function in the economy.

• It is limited to customer service.

• It does not consider market trends.