C12 (CB): Consumer Decision-Making QUIZ

What is the first stage of the consumer decision-making process?

• Post-Purchase Evaluation

• Evaluation of Purchase Alternatives

• Need Recognition

• Pre-Purchase Search

Which of the following is NOT a type of external influence in the input component?

• Marketing Mix

• Communications

• Sociocultural Influences

• Consumer Decision Rules

What does cognitive dissonance refer to?

• The stages of adopting a new product

• The process of evaluating purchase alternatives

• The influence of family on buying decisions

• The discomfort from holding conflicting beliefs

What is the purpose of consumer decision rules?

• To eliminate the need for marketing

• To create more product features

• To guide consumers in making purchase decisions

• To increase the complexity of choices

Which stage follows need recognition in the consumer decision-making process?

• Output

• Post-Purchase Evaluation

• Pre-Purchase Search

• Evaluation of Purchase Alternatives

What is the evoked set in consumer decision-making?

• The brands that are not considered

• The brands that are purchased

• The set of brands a consumer considers

• The final choice made by the consumer

Which of the following is a type of innovation?

• Sociocultural Influences

• New Product Features

• Consumer Decision Rules

• Cognitive Dissonance

What is the last stage of the consumer decision-making process?

• Evaluation of Purchase Alternatives

• Need Recognition

• Output (purchase)

• Pre-Purchase Search

What does the marketing mix aim to do?

• Increase consumer confusion

• Reach, inform, and convince consumers

• Limit consumer choices

• Reduce the need for advertising

Which of the following is NOT a type of consumer decision rule?

• Sociocultural Rule

• Non-Compensatory Rule

• Lexicographic Rule

• Compensatory Rule