3rd Quiz

Which of the following is an example of a strong problem statement?

• Kwame has lots of friends in his address book, and he is confused about how to organize his contacts when he gets a new phone

• Lawrence is a painter who needs a way to find the best deals on art supplies, because he wants to save money on the cost of his materials.

• Sadia is a technology enthusiast that uses desktop and mobile devices, and wants to stay up-to-date on the most relevant technology releases.

• Users browse in the mobile app store because they may want to purchase a mobile game or productivity app.

Can an effective problem statement help UX designers set benchmarks for success?

• Yes. Problem statements explain the user’s need, which helps designers benchmark a successful design solution

• No. Problem statements address the process of solving a design problem, and do not address how to set success benchmarks.

• Sometimes. Problem statements may address benchmarks for success later in the design process, after prototype development and user testing.

• I don't know

After crafting a problem statement, a designer begins to brainstorm design solutions that may solve the user’s problem. How should the designer document possible design solutions?

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  In a success benchmark

• 
  

  In a research plan

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  In a mind map

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  In a hypothesis statement

In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. What are the benefits of answering the five “w” questions when crafting a problem statement?

• Users can pose questions to researchers, to help align on design decisions

• Researchers can craft potential user problems from a designer’s point of view

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  Researchers can empathize with the user, while clearly defining the user problem

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  Users can share feedback with researchers using open-ended statements

In the 5 W’s framework, researchers ask five “w” questions based on who, what, when, where, and why. Which of the following is an example of a good “where” question?

• Where is the product that the user frequently uses located?

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  Where does the user want to be when they experience the problem?

• Where does the user go after they experience the problem?

• Where is the user when they are using the product?

Which of the “w” questions (who, what, when, where, or why) is missing from the following problem statement?

An adult wants an easy way to secure timed museum tickets while on-the-go, strolling around the city. The app they use to secure tickets requires advance purchase, so they get frustrated when they try to spontaneously book tickets to popular exhibits. They want to be able to easily book tickets in the app, in real time on weekend afternoons, without advance planning.

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  Where

• When

• Why

• Who

Imagine that a designer is ready to build a value proposition for their new mobile app. To start, they clearly explain the offering the product provides to users. Which value proposition research question does this answer?

• What does the product do?

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  What features should the product include?

• What target users should the design consider?

• Why should the user care?

A designer is developing the value proposition for a product. How can they connect the features and benefits of a product to the needs of their users?

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  Pair user personas with value propositions that meet their greatest pain points

• Select features that meet design best practices and test these with real users

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  Provide as many features as possible, so that benefits reach the most diverse audience

• Test the app prototype with designers to learn if features meet common user problems