Understanding the Evolution and Impact of the Web

How did the web change with the rise of social media in the early 2000s?

• It was only accessible to tech-savvy individuals.

• It was used primarily for organizational purposes.

• It became dominated by user-generated content.

• It became a static place.

What was the web like in its first decade?

• Highly interactive and user-driven.

• Static and primarily organization-driven.

• Dominated by video content.

• Accessible only to government agencies.

What kind of data does Target use to predict consumer behavior?

• Social media activity.

• General purchase history and patterns.

• Publicly available demographic data.

• Only purchase history of baby products.

How did Target predict a customer's pregnancy?

• By directly asking customers.

• By using public health records.

• By analyzing non-obvious purchase patterns.

• By monitoring social media posts.

What is the concept of homophily?

• People tend to be friends with those who are similar to them.

• People tend to be friends with those who are different from them.

• People tend to share data with strangers.

• People tend to avoid social networks.

What does the study in the Proceedings of the National Academies reveal?

• Facebook likes can predict various personal attributes.

• Facebook likes are private and secure.

• Facebook likes are irrelevant to personal attributes.

• Facebook likes are only about food preferences.

What is a major challenge users face regarding their online data?

• Accessing the internet.

• Finding relevant content online.

• Controlling how their data is used.

• Understanding how to use social media.

Why is it difficult to enact policy changes for data control?

• Insufficient data available.

• Overwhelming support from companies.

• Complexity of the political process.

• Lack of interest from users.

What is one proposed solution to give users more control over their data?

• Allowing companies to use data freely.

• Developing scientific mechanisms to inform users of data risks.

• Reducing internet access.

• Increasing the number of social media platforms.

What is the ultimate goal of empowering users with data control?

• To eliminate data sharing.

• To reduce internet access.

• To improve online interactions and user consent.

• To increase social media usage.