C1& C2: Information & Data

Strategic-level information is primarily used for:

• Day-to-day operational decisions

• Short-term tactical planning

• Long-term strategic planning

• Managing customer interactions

Operational-level information is typically used to:

• Set high-level organisational goals

• Monitor key performance indicators

• Process transactions and generate reports

• Develop new products and services

A small business would primarily rely on which source of information for customer needs?

• Market research reports

• Customer surveys

• Social media analytics

• Direct customer feedback

Management-level information is often used to:

• Make decisions about resource allocation

• Track individual employee performance

• Process customer orders

• Develop long-term business strategies

Large organisations often use data analytics to:

• Identify potential customers

• Optimize supply chain operations

• Process employee timesheets

• Answer customer service inquiries

IT support teams primarily rely on which source of information to troubleshoot issues?

• Customer surveys

• Financial reports

• System logs and error messages

• Marketing reports

Information used to set and develop policy is typically:

• Operational-level

• Tactical-level

• Strategic-level

• None of the others

Information used for communication with customers is typically:

• Highly technical

• Concise and informative

• Detailed and analytical

• Confidential and sensitive

Management teams use key performance indicators (KPIs) to:

• Track individual employee performance

• Measure the overall performance of the organisation

• Process customer orders

• Develop new products and services

Data is raw, unprocessed facts, while information is:

• Processed data that is meaningful and useful

• The physical storage medium for data

• The technology used to collect and analyse data

• The people who use data to make decisions