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Principles Ch 10 Quiz (Eckerd)

Authored by Gemma Fountain

Business

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Principles Ch 10 Quiz (Eckerd)
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20 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Before Internet Marketing what forms of marketing was most popular

Print (Newspapers)

Broadcast (TV)

Radio

Guerrila

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A google metric that considers keywords, quality adds, and landing page adds

Conversion rate

Quality score

CTR

Koala-ty score

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the main purpose of using alt text for images on a website?

To improve image quality for better user experience

To increase page load speed

To describe the content of an image for search engines and users with disabilities

To display captions next to images

4.

MULTIPLE SELECT QUESTION

30 sec • 1 pt

Select all the types of backlinks below.

Natural Backlinks

Manufactured Backlinks

Customer Backlinks

Self-Created Backlinks

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is NOT a step to the PPC Ad Campaign?

Define the Audience

Research the keyword

Set an objective

Gather data from the audience

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or False, Creating a visual interest to attract attention is a fundamental of a good ad.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or False, Google’s Market share percentage is more than every other search engine percentage combined.

True

False

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