Principles Ch 10 Quiz (Eckerd)

Before Internet Marketing what forms of marketing was most popular

• Print (Newspapers)

• Broadcast (TV)

• Radio

• Guerrila

A google metric that considers keywords, quality adds, and landing page adds

• Conversion rate

• Quality score

• CTR

• Koala-ty score

What is the main purpose of using alt text for images on a website?

• To improve image quality for better user experience

• To increase page load speed

• To describe the content of an image for search engines and users with disabilities

• To display captions next to images

Select all the types of backlinks below.

• Natural Backlinks

• Manufactured Backlinks

• Customer Backlinks

• Self-Created Backlinks

What is NOT a step to the PPC Ad Campaign?

• Define the Audience

• Research the keyword

• Set an objective

• Gather data from the audience

True or False, Creating a visual interest to attract attention is a fundamental of a good ad.

• True

• False

True or False, Google’s Market share percentage is more than every other search engine percentage combined.

• True

• False

What is the fifth step when setting up a Pay-Per-Click campaign?

• Create the PPC Ad

• Define the Audience

• Set Ad keyword bids and targeting options

• Test the Ad

What does SEO stand for?

• Search Enigma Organization

• Search Every Ocean

• Search Engine Organization

• Search Engine Optimization

Which of the following is NOT a ranking factor for SEO?

• Page load speed

• Keyword optimization

• The number of backlinks

•  The color scheme of a website