What is mass communication?

• Communication between two individuals

• A process of sending a message to a large, diverse audience

• A personal message delivered to a small group

• A private message shared within a company

Which of the following is NOT a channel of mass communication?

• TV Advertising

• Sales Promotions

• Personal Email

• Public Relations

What is the purpose of a storyboard in advertisement?

• To define the budget of the ad

• To create a visual breakdown of the ad storyline

• To test the ad on a small audience

• To finalize the script

What are sales promotions designed to do?

• Create long-term brand loyalty

• Provide short-term purchase incentives

• Replace advertising campaigns

• Increase production efficiency

Which of these is an example of experiential marketing?

• Billboard advertisements

• TV commercials

• Live interaction events with brands

• Email marketing campaigns

True or False: Public relations is primarily focused on establishing goodwill and mutual understanding between an organization and its publics.

• True

• False

True or False: Storyboarding is a costly and inefficient way to plan a TV commercial.

• True

• False

True or False: Sales promotions often use long-term strategies to encourage consumer purchases.

• True

• False

True or False: Event marketing can include activities such as concerts, sports competitions, and conferences.

• True

• False

Case: A cosmetics brand launches a series of TV commercials showcasing their eco-friendly packaging and plant-based ingredients. After watching the ads, many customers report increased satisfaction with the brand's values. Which mass communication tool is the brand primarily using?

• Public Relations

• Advertising

• Sales Promotion

• Experiential Marketing