Mass Communication Quiz

Mass Communication Quiz

Professional Development

21 Qs

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Mass Communication Quiz

Mass Communication Quiz

Assessment

Quiz

Others

Professional Development

Practice Problem

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Created by

Madina Mirzakbarova

Used 8+ times

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21 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is mass communication?

Communication between two individuals

A process of sending a message to a large, diverse audience

A personal message delivered to a small group

A private message shared within a company

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a channel of mass communication?

TV Advertising

Sales Promotions

Personal Email

Public Relations

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of a storyboard in advertisement?

To define the budget of the ad

To create a visual breakdown of the ad storyline

To test the ad on a small audience

To finalize the script

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What are sales promotions designed to do?

Create long-term brand loyalty

Provide short-term purchase incentives

Replace advertising campaigns

Increase production efficiency

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of these is an example of experiential marketing?

Billboard advertisements

TV commercials

Live interaction events with brands

Email marketing campaigns

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or False: Public relations is primarily focused on establishing goodwill and mutual understanding between an organization and its publics.

True

False

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

True or False: Storyboarding is a costly and inefficient way to plan a TV commercial.

True

False

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