Unit 22 - Question 3 - Structure

How long should you spend on Q3

• 30 minutes

• 1 hour

• 90 minutes

• 45 minutes

What are the three headings you MUST use in Q3?

• Industry Trends

  Business Needs

  Customer groups

• Trends in industry

  Business Needs

  People

• Customer groups

  Needs

  industry changes

• Trends

  custoomer

  business needs

What is the main theme of the question?

• WHO

• WHY

• HOW

• WHEN

What is the minimum number of paragraphs in this question?

• 9

• 6

• 12

• 7

Do I need to use external researched information in this question?

• NO

• only in the business section

• YES

• I don't know because I wasn't listening

How many marks is this question worth?

• 16

• 60

• 20

• 25

What is the first sections title ?

• Customer wants

• customer needs

• customer groups

• customer help

• Develop/create a new Unique selling point (USP) (e.g. something that other business don’t currently offer that’s attractive to participants- Increased participation for health reasons (focus the USP)  ​would go into which section?

• Customer groups

• Trends in the Industry

• Trends in the market

• Business needs

• Demographic (e.g. offer activities to university age/ladies only/ - NEW TARGET markets)  ​fits under which heading

• Business needs

• Customer Groups

• Trends in the industry

Staff training and development – (e.g. H+S/Child Protection) – Legal regulations and CPD ​ - fits under which heading?

• Customer groups

• Business needs

• Trends in the Industry