Promotional Mix Quiz

What is the main goal of sales promotions?

• To increase long-term brand loyalty

• To boost short-term sales

• To improve product quality

• To enhance employee skills

Which promotional method is focused on building relationships with the media?

• Direct Marketing

• Public Relations

• Personal Selling

• Advertising

What is one method of communicating information to potential customers?

• Advertising

• Direct selling

• Public relations

• Market research

Which of the following is NOT a type of media for advertising listed in the document?

• Social media

• Internet

• Direct mail

• Radio

What aspect of advertising is influenced by the target customer?

• The cost of production

• The choice of media

• The company logo

• The business location

What is a common feature of all advertising media?

• They are all free

• They communicate information

• They require a subscription

• They are only digital

What is one of the activities included in public relations?

• Building factories

• Making contacts

• Designing products

• Hiring employees

What do sponsorships provide to an event, person, or organization?

• Financial support

• Marketing strategies

• Human resources

• Legal advice

What is prominently displayed in return for sponsorship?

• The business, product, or service

• The event schedule

• The audience feedback

• The ticket prices

Which of the following is a benefit of using loyalty cards?

• Reducing product quality

• Encouraging repeat purchases

• Increasing product prices

• Limiting consumer options